…modernization is on the way.

kanji-detective yo: “three-spring-push-cheap”…? does this gas station advertize its inexpensive gasoline “pushing out of 3 sources” i.e. regular, super and diesel?

…many thanks to akira kobayashi for clarification: what looks like 3 separate characters at the top, is actually one single kanji, with its components forcefully spaced apart: “geki” = violent, severe, intense, furious: aggressive pricing, coloring and spacing…

(western type designers: try to letterspace *inside* each letter…)

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this entry was posted on Saturday, March 4th, 2006 at 20.38 and is filed under design, travel, type. you can follow any responses to this entry through the rss feed. you can leave a comment, or trackback from your site.